I received this questionable comment today:
If you are self employed and you don’t answer your phone you’ll never get ANY work!!
– a random person (half in jest)
Not necessarily. 😅
I promised Life By Design was going to be actionable things you can to to grow a lifestyle business,
So I’m jumping into issue #2 of Life By Design with a walkthrough of a 6 figure system I use in my business everyday, to generate leads on autopilot.
I’ve set up an automated lead funnel which means when clients reach out, they receive weeks of personal attention from me.
When we finally speak they feel they are speaking to a trusted advisor, and we speak at a date and time of my choosing so I’m prepared with free time and an open schedule.
And I’m going to walk you through it now, plus give you a juicy bonus at the end…
Why I don’t answer the phone
But first, why don’t I answer the phone?
I make it pretty hard for people to reach me 1 on 1, unless they are a client. I recommend you do the same.
The nature of running a solo business means making the most of your time.
You must protect your ability to work deeply in total focus uninterrupted.
You can’t do that if anyone can call you anytime.
If people want to call, there a process. Clients feel like they get enough of my time and access.
A lot of that means making sure my clients already have all the info and support they need in the first place, so they know everything really clearly so they don’t have to call me in the first place 🤣
- I have set up a dashboard for them with a timeline, so the client never feels the need to ask whats happening next.
- I create FAQs in the onboarding emails to answer questions before they are asked.
- I send automated emails through the process with the right info at the right time etc.
These alone saves me hours a day on the phone, or writing email responses.
It will take much longer to set up a guide, write an SOP, create an FAQ page than it does to spend 5 minutes responding to an email…
But multiply that 5 minute email, 3 times a day by 300 clients, and your emails will quickly become unmanageable.
Remember the goal here:
We’re trying to build a lifestyle business for freedom. That means we don’t want to just work harder, we want our business to run itself.
Allow yourself to be hard to reach.
Frantic freelancers react. Systemized solopreneurs are proactive.
But calls are something that are hard to avoid.
They can come in at any time, disrupting your thought process,
and they usually come with an ask or an emergency.
“No I can’t fix your printer” 😅
So when a client needs a call with me, there’s a process,
Which allows them to book a call at a set time so I know about it in advance, and what’s the call is about.
It allow means that if access to you isn’t unlimited, they see your time is more valuable.
They become more organized, and they will often magically find ways to fix their own problems without asking you.
But all of the above, means making sure my clients already have all the info and support they need in the first place, so they know everything really clearly so they don’t have to call me 🤣
So back to the point:
I will answer calls if I KNOW it’s an enquiry.
But how to know?
Well, I’ve set up an automated lead funnel which means when clients reach out,
they receive weeks of personal attention from me,
and when we finally speak they feel they are speaking to a trusted advisor,
and we speak at a date and time of my choosing so I’m prepared with free time and an open schedule.
Why you need a system which runs on autopilot.
If you become good at what you do,
eventually you’ll have more enquiries than you have time to answer.
Now you have to find a way to respond without just working harder.
Shortly, I’m going to show you exactly how to do that.
My simple system to skyrocket your sales conversion
No-one likes being sold to.
If you want to waltz into every sales call as a trusted advisor, Here’s what you need:
- 1 Lead magnet
- 2 Email sequence
- 3 Calendly
- 4 Google Calendar
Let’s break down each:
1 Lead magnet
Build a juicy lead magnet which solves a problem for your ideal customers.
Don’t skimp. This has to be so valuable they will enter their email to download.
2 Nurture sequence
The prospect is tagged and added a to a nurture sequence. I use Mailchimp. You could use Manychat or others.
Give away an instant win they can apply NOW, and a series of messages dripping with value that EDUCATES and SOLVES something around their main pain point.
Keep it short. Don’t overdo the frequency.
By the time the prospect can call me they feel they’ve already spoken to me a lot already.
In fact I haven’t done anything it’s all automated.
In the email series, the prospect is sent links to book a call via Calendly.
The call is remote over Zoom.
When they book a call they receive automated reminders.
Bonus tip – gather their main pain point here using the questions, so you can frame your offer to solve it later
4 Google Calendar
Any calls booked get added to my calendar automatically.
Calendly is tied to your Google Calendar,
My availability is always accurate.
No more emailing back and forth ten times trying to sort a time to call.
This took ages to setup and refine.
But it takes me no time to manage.
I get about 8 warm leads a week this way, which leads to about 2 video calls a week, which = 1 decent project and 2 ok projects a month.
Want to see how this is all set up in real life?
Here’s ONE of my 6 figure sales funnels in action
🎁 Here’s that juicy bonus I promised you:
I’ve recorded a walkthrough of a lead funnel I’ve set up that generates 6 figures in revenue for my design agency, Design Hero.
Update: I now get so many enquiries from this that I’ve started charging a tiny amount for it. This filters out the time wasters. if you aren’t willing to pay £6 for something that saves you weeks of research, you’re probably not serious.