Simple systems for frustrated freelancers

Subscribe for simple systems you can follow
to design your ideal lifestyle &
grow a 6 figure solo business,
without burnout.

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Join 800+ Subscribers

Nicholas Robb, Founder of Design Hero, solopreneur and author of Life by Design

Mindset Shifts

Mindset shifts to take you to 6 figures + change the way you approach life.


processes, systems and tools I use to solve problems in my own business every day.


Links, resources, tips and hacks you can apply to your business and life today.

My Promise

I teach solopreneurs how to escape the 9-5,
engineer your ideal lifestyle,
and grow a a 6-figure business around it.

No Fluff, no theory.
Just simple, practical systems you can
use right now to build a better life.

Thank you so much! I really valued our session today. Sales has always been something I struggle with and avoid. You’ve helped me tackle the beast!

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Niklas Isberg

graphic designer

Understood my goals, took me through baby steps to help me grow and grow. Has the right instincts to take this business to 7 figures.

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Martin Gibbons

CEO, Marketing

I’ve learned a lot through the journey, you have to adjust your life accordingly, it’s not all about money…I’m so glad to have had a call with you, generally, big coaches don’t give their time for these sessions.

For the amount of followers, the quality of content you’re putting out is crazy good the systems you’re sharing make a lot of sense!

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Adnan Mallick

Data Analyst

Your workshop was jam-packed with info, by sharing screen and showing how you set up your own systems. I came away feeling there’s a lot of systems I can put in place to make projects go smoothly, and seeing this in action was super helpful. I can organise my business better and know that this will get me closer to my goals!

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Rachel Mess

Freelance web designer

My head feels like it’s exploding! It’s a great system, you’ve given me so much to think about. This first session alongside all your support by e-mail and the worksheet are totally worth £98!

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Patrick Grossman

Professional Coach

It’s rare to find such well-written, good content online. Also, I am a sucker for well-designed sites. Fab job.

I’ve been reading lots of your content, the articles provided solid inspiration, thanks Nicholas!

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Kieran Howe

Director, Oddness Studio

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I’ve always had the mindset of a solo freelancer. Nick has helped me move into being a sales studio. Thanks so much for the breakdown, makes total sense.

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Ollie Hooper

Motion Designer

Thanks so much, it all makes sense. Great outcome, great delivery!

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Small Business Community

Thanks for that session, lots of useful info for me to action.
It definitely ticks my 3 F’s … freedom, fulfillment and financial.
My head actually feels a little lighter. One thing at a time, progression not perfection.

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Craig Holland


I think I was way too stressed I couldn’t make it the way I wanted to.

But I have to tell you about one successful story from last week, she contacted me so I sent them the link for the zoom call…

We talked for a little while one and…I GOT THE JOB

We’re Finnish people so we don’t show our feelings but actually I got three or four other leads as well.

Now I’m doing three different websites. Brilliant! yeah so I now I get to practice more!

This was really good thank you!

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Niklas Isberg

brand designer

This is the best perk from such a knowledgeable teacher. Tons of valuable lessons DIRECT from a successful agency owner. Thanks for sharing.

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Paolo Abagar

Web Developer

Thank YOU! That video was super helpful and I still need to implement most of it
I greatly appreciated your willingness to take extra time to give me feedback on my website
I know I’ve benefited from both your organizational skills and design expertise.

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Jen “the Pen” Wallace


Super helpful, I have so many good changes to implement. I hope whoever reads this checks it out as well.

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Paul Powers

Podcast Host

Hey just wanted to say that was awesome! Found it so useful I’m definitely gonna implement these systems.

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Jonathon Bismark

3D visualist

Hey Nik! Just wanted to share with you. I got 2 leads from LinkedIn! They came from a post I made. I already scheduled one meeting. 💪🏻

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Brand designer

Watching this content again, had to pause it just to tell you just how buzzing I am about it. Super excited for moving forwards!

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Carmen Hamill

Graphic Designer

Nicolas is an adept designer and life coach who really cares about the people he helps. found out about his coaching services and checked out his schedule template.
With it comes a video of him explaining how it works and why it’s divided up the way it is.
I’m admittedly nervous about creating a schedule because my life is so hectic,
but he assured me that the purpose isn’t to have a perfectly scheduled week and to keep to it rigidly, but to know exactly how to get back on track when things (inevitably) go off the rails.
also took him up on an offer to audit my Linkedin profile and website.
His recommendations were thoughtful and spot-on with what I needed to do.
Haven’t implemented all the changes yet, but I plan to follow all of his great advice when things slow down again.
When it comes to design, he was brutally honest (but kind) and love that he was,
because that’s the style of communication I do best with.
Would absolutely recommend Nicholas for anything related to design, coaching, or organization.
He’s a stellar, diligent, and knowledgeable guy – 5/5 stars for sure!

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Jen “the Pen” Wallace


Highly recommend this, Nick makes it super simple to understand the actions to take, can’t wait to set it all up!

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Rachel Mess

Freelance web designer

It definitely has given me focus and given me clarity on where I need to start. Already further along than was yesterday. I’m feeling Positive, optimistic and excited.

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Craig Holland

Craig Holland

The sessions are good value and you provided awesome information. Your delivery is class 👍
Over the years I have read so many books & courses, I was looking for a magic bullet that doesn’t exist, to transform my whole life in 12 weeks
This is something at 43 I am now working towards resolving.
I have started getting things out my head (so simple, but so powerful) which lets me focus on that next one thing that takes me a step forward.
I’m not getting overwhelmed anymore… with consistent effort, I’m finally putting into action some of what I’ve learned and I can see the benefits already.

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I do think it’s been worth it.
For me, I always felt like a busy fool,  jumping between tiny jobs not making any money.
The potential was to earn a LOT more.
I’m now working smarter rather than harder.

It’s a lot to take in, so getting a summary after each session of what we have done was so useful,
I’ve referred back to it so many times when I felt I was off track.

I’m out of my comfort zone,  but I’m more focussed,
see now, I’m feeling more confident,
I’m starting to get calls.

I feel all the things we’ve talked about is going to continue.
I feel there’s lots of improvements that are going to make a difference in the long-run.
I feel more professional, I’ve got more brain space for doing the actual work.

So Yeah, I do think it has been worth it and I’m feeling quite good about going forwards.

Thanks so much, Nick I appreciate all your help!



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Carmen Hamill

Graphic Designer

I already feel the benefits mentally, feeling less stressed and more motivated with more focus and direction, due to gaining some clarity with how and where I want the business to go, along with ideas of how to move forward, and I think I will soon see benefits financially as well, once I’ve put everything in place and then start scaling it up.

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Carmen Hamill

Graphic Designer

You helped sharpen my value proposition. I like the practical, hands-on-the-job explanations. The replies on my Qs afterwards were very supportive. Thanks for this great support.
I feel good after the first session and have enough stuff to think about & work on.

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Patrick Grossman

Professional Life Coach

Wow, read your article and I felt like you were talking directly to me and the way I currently feel.

Definitely subscribing!

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Pete Clark

Digital Nomad

I collaborated with Nicholas and revamped my LinkedIn profile. I love it. I’m making changes this weekend.

I’d love to send a rock-solid testimonial as you helped bring laser focus and revamp my LinkedIn profile.
Your video feedback provided me with clarity, and now my Ideal Customer Profile (ICP) and content stand out more than ever before.

Nicholas’s coaching skills and direction come highly recommended. Give him a try—you won’t regret it!

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SEO solopreneur

I loved what you said. I was doing it the usual way because everyone does it that way. But after I felt WHY am I still working this way, it’s so dumb!?

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Liz Heinberg

Brand Specialist

Still a lot to do, but from the first session I made huge advancements, in terms of clarification of my whole process.

I knew 70% of the ‘stuff’, but I didn’t know how to apply it, what order to do it, how to actually do it.

I can see now how much stuff I was missing, and how many things I overlooked.

It’s very useful stuff, not just for business, especially the life stuff.

It’s everything else outside the business that’s connected to my life.


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Motion Designer

WOW! this is so freaking great, SO MUCH KNOWLEDGE. I will re-play again just to see what important notes I missed. so glad I connected with you.

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Vlad Esplana

Web Designer

The best newsletter in the game.
Excited for this one, Nicholas.

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The coaching helped me focus on my next steps and what needs to be done. It helped me cut out all other distractions... focus on that one thing and then move on to the next one thing. Small continuous effort which really helps stop me feeling overwhelmed. It helped me cut out all the clutter and different ideas I had. Now I can spend time on the things that will move me forwards.

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Craig Holland


Everything’s going great, still have a lot of stuff to go through.

The retainers are going great, I’ve started outsourcing things which was my goal from the start.
One project is nailed – and I already have more projects waiting in line!
I feel way better when it comes to organization and pressure from work.
All in all, a lot of stuff that we talked about, I’m starting to see a huge change just now.

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Motion Designer

You’re a breath of fresh air on this platform mate 🙌🏻 appreciate all the knowledge and advice

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It’s a constant struggle!
RE Today’s meeting Man, that was the best advice I’ve ever had. Literally gold!
Thank you so much!
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Niklas Isberg

Graphic Designer

Since I stopped trying to do everything,
It’s actually been better!
I don’t stress!

When I don’t focus on too many things,
I actually earn more money AND have more time!
I’m not putting pressure on myself.
Just narrowing down and go slowly.

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Ivan Stankov

Motion Designer