Hi, I'm Nicholas Robb

I share simple systems to help
frantic freelancers grow a
profitable solo business
that puts lifestyle first.

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lifestyle design for solopreneurs

What if you could put life first,
& build a solo business that fits around your lifestyle,
without all the burnout?

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Designers

Freelancers

Creatives

Solopreneurs

Remote Workers

Life by Design

Most freelancers start a solo business for freedom,
get overwhelmed trying to grow,
then frantically fit life around whatever time remains.

I've been there, done that, had the heart-attack:
I grew a design sidehustle into to a business which earns multi 6 figures.
but despite the success, I felt completely burned-out.

So I started over, by designing my lifestyle first,
then systemized my freelance business
to fit around a 3 day workweek.

Now I share everything I've learned
to help solopreneurs design your life first,
& grow a profitable one person business,
without the burnout.

Life by Design

Educate yourself

Deep-dive guides on growing a profitable lifestyle businesswithout all the burnout. Real stuff I use every day to run a £20k/m design business on a 3 day workweek.

Check out articles →

Systemized Solopreneurs

Freelance Mentoring

I teach burned-out freelancers to build their ideal lifestyle in 90 days, by optimizing the business for maximum profit and systemizing everything for freedom.

Book a chat →

Real Freelancer FAQS

Problems & solutions

Troubleshoot solutions to your business problems, sorted by category. An indepth library of real questions from real freelancers, with real problems, and real solutions.

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Resources for Freelancers

Free Resources

Free templates, worksheets and systems for freelancers to fast-track your growth.
 

Download resources →

What do you need more of in your solo business right now?

Clarity / Purpose

Lifestyle design tools to design the life you want, and make that happen.

Financial freedom

Resources to build leverage = profit & growth without just working harder.

More free time

Plug and play Systems to automate a solo business & get back your free time.

Nicholas Robb, Founder of Design Hero, solopreneur and author of Life by Design

Solopreneur | World's worst employee

Hi, I'm Nicholas Robb.

I've spent over 15 years freelancing, but before I ran my own business I was an employee.

I felt trapped, underpaid and undervalued in 9-5 jobs,
Been there, done that, had the heart-attack.

I just wanted to do good work in my underpants,
and have control over my own time.

So by usings systems, strategy & automation, I've grown my sidehustle into a multi 6 figure solo business that fits around my life, instead of the other way around.

As well as running my design agency, I write about solopreneurship, and helping creatives redesign their lives and build a lifestyle business.
What I'm doing now...

Nicholas Robb, Founder of Design Hero, solopreneur and author of Life by Design

What is Life by Design?

Life by Design is my framework for a lifestyle business for freelancers.

Grew a design sidehustle to multi 6-figures ↙
Burned out bad ↙
Rebuilt everything around a 3 day week...

Now I help frantic freelancers put lifestyle first, by systemizing a solo biz for maximum profit and freedom.

I've built my design agency to priortize personal freedom by systemizing the business fundamentals, and I'm sharing what I've learned. I share the mindset, methods, and systems I use everyday to run an award-winning design agency as a 6 figure lifestyle business.

Freelance coaching

graphic life by design 01 1

Lifestyle design for creatives

I turn frustrated freelancers into systematic solopreneurs

I give frantic freelancers simple systems for running a one-person business without burnout.

I help you design your lifestyle first, then build a lifestyle business around it, without the burnout.

My mission is to help creatives & designers to live a life they designed for themselves.
& build a lean, profitable business organized around an intentional life.

Resources for freelancers

Thinking
Strategy
Mindset
Policy
+ Systems for doing
Offers
Sales
Lead Gen
Fulfilment
Comms
Scale
=
Profit
Freedom
Stability

frantic freelancer ▶️ systematic solopreneur

Systemize the fundamentals,
automate the admin,
enjoy your life.

Gurus will try to convince you that need another shiny object. They'll say you need more of this or that. They'll say just work harder.

But you won't change your life by doing more of what your doing now. In fact if you want more free time, you need to start doing less.

You need to get the foundations right first, then systemize and automate to 10x your time.

I teach 6 foundational systems I use to grow a lifestyle business with maximum profit freedom and stability.

Systems for freelancers