Life by Design

Most freelancers start a solo business for freedom,
get overwhelmed trying to grow,
then frantically fit life around whatever time remains.

I've been there, done that, had the heart-attack:
I grew a design sidehustle into to a business which earns multi 6 figures.
but despite the success, I felt completely burned-out.

So I started over, by designing my lifestyle first,
then systemized my freelance business
to fit around a 3 day workweek.

Now I share everything I've learned
to help solopreneurs design your life first,
& grow a profitable one person business,
without the burnout.

latest episodes of Life by Design

I'm building a new kind of freelance business in public:
A lean, leveraged solo business that puts life first.
& I share everything I learn along the way.

Jan 30 2025

#56 Why I always operate from a position of surplus leads

Lead Generation

Jan 23 2025

#55 How to get hard stuff done

Productivity

Jan 16 2025

#54 Are you charging your worth?

Sales

Jan 09 2025

#53 Reconciling a lifestyle business with fatherhood

Mindset

Jan 04 2025

#52 Your old habits won’t get new results

Growth, Motivation

Lifestyle Design

Lifestyle design tools to design the life you want, and make that happen.

Financial Freedom

Resources to build leverage = profit & growth without just working harder.

Free Time

Plug and play Systems to automate a solo business & get back your free time.

AS SEEN ON

Designers

Freelancers

Creatives

Solopreneurs

Remote Workers

Nicholas Robb, Founder of Design Hero, solopreneur and author of Life by Design

Solopreneur | World's worst employee

Hi, I'm Nicholas Robb.

I've spent over 15 years freelancing, but before I ran my own business I was an employee.

I felt trapped, underpaid and undervalued in 9-5 jobs,
Been there, done that, had the heart-attack.

I just wanted to do good work in my underpants,
and have control over my own time.

So by usings systems, strategy & automation, I've grown my sidehustle into a multi 6 figure solo business that fits around my life, instead of the other way around.

As well as running my design agency, I write about solopreneurship, and helping creatives redesign their lives and build a lifestyle business.
What I'm doing now...

What is Life by Design?

Life by Design is my framework for a lifestyle business for freelancers.

Grew a design sidehustle to multi 6-figures ↙
Burned out bad ↙
Rebuilt everything around a 3 day week...

Now I help frantic freelancers put lifestyle first, by systemizing a solo biz for maximum profit and freedom.

I've built my design agency to priortize personal freedom by systemizing the business fundamentals, and I'm sharing what I've learned. I share the mindset, methods, and systems I use everyday to run an award-winning design agency as a 6 figure lifestyle business.

Freelance coaching

Thinking

Strategy

Mindset

Policy

+ Systems for doing

Offers

Sales

Lead Gen

Fulfilment

Comms

Scale

Profit

Freedom

Stability

I share simple systems to help
frantic freelancers grow a
profitable solo business
that puts lifestyle first.

Financial freedom

Free time

Fulfilling lifestyle

Lifestyle Design

Financial Freedom

Free Time

Life by Design

systems for solopreneurs

Learn Freelancing

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I share simple systems to helpfrantic freelancers grow aprofitable solo business that puts lifestyle first.

Financial freedom

Free time

Fulfilling lifestyle

I write about growing a lifestyle design business

Subscribe for a framework you can use right now to redesign your solo business for a 3 day workweek.

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Lifestyle Design

Financial Freedom

Free Time

frantic freelancer → systematic solopreneur

Subscribe for x3 systems you can use right now to grow a profitable solo businesson a 3 day week

Life by Design

systems for solopreneurs

Learn Freelancing

Sitemap

Connect

I share simple systems to help
frantic freelancers grow a
profitable solo business
that puts lifestyle first.

Subscribe for x3 systems you can use right now
to grow a profitable solo business
on a 3 day week