Life by Design

Build a lifestyle business without burnout

Subscribe for simple systems you can use right now to half your workweek.

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Nicholas Robb, Founder of Design Hero, solopreneur and author of Life by Design

Award-winning designer | Solopreneur | World's worst employee

Hi, I'm Nicholas Robb.

I studied product design, I worked as an architect, then as a web designer and I've spent over 15 years freelancing during this time.

But before I ran my own business I was an employee.
I felt trapped, underpaid and undervalued in 9-5 jobs,
unable to action my ideas or achieve my potential.
Been there, done that, had the heart-attack.

I just wanted to do good work in my underpants,
and have control over my own time.

So by usings systems, strategy & automation, I've grown my sidehustle into a multi 6 figure solo business that fits around my life, instead of the other way around.

As well as running my design agency, I write about solopreneurship, and helping creatives redesign their lives and build a lifestyle business.
What I'm doing now...

Lifestyle design for creatives

I turn frustrated freelancers into systematic solopreneurs

I teach simple systems to run solo business without burnout.

Most people start a business, burn themselves out trying to grow the business , and fit their life around what little time remains.
I help you design your lifestyle first, then build a lifestyle business around it, without the burnout.

My mission is to help creatives & designers to live a life they designed for themselves.
& build a super lean, profitable business which is organized around an intentional life.

The systematic solopreneur

Fundamental systems for a lifestyle business with freedom baked in.

Gurus will try to convince you that need another shiny object. They'll say you need more of this or that. They'll say just work harder.

But you won't change your life by doing more of what your doing now. In fact if you want more free time, you need to start doing less.

You need to get the foundations right first, then systemize and automate to 10x your time.

I teach 6 foundational systems I use to grow a lifestyle business with maximum profit freedom and stability.