Dec 08, 2023
- Leads, Systems
- Leads, Systems
Articles about Leads for a one person business
Leads for solopreneurs
FAQs from solopreneurs about Leads
How do I pick my niche?
People get stuck a lot on niche.
Another way to think of niche is a problem your ideal customer is having, your package or set of services are the solution.
It doesn’t mean you won’t do anything else, but pick something your going to promote to and aim your messaging and content at.
You’ll need to position yourself as the authority who helps those people,
so the narrower you can make it the easier it’s going to be to sell to them.
Research and find out what those customers struggle with the most,
this will inform the services you focus on.
This will take time and you may need to work with them first before you know this.
Doesn’t hurt to ask them, in person or on social though.
The best way to go about this is gather data on social media. what are your customers struggling with the most.
what do they complain or talk about the most?
These issues are what you’ll want to solve with your offer….
Remember,
- Niche is just a focus for your marketing. Think of it as your target customer, you can still help and work with people outside your niche.
- You don’t have to have just one niche.
- You have to try stuff to figure out your niche, it takes time and trial and error
- Niche isn’t forever you can change it later.
Try this to hone your offer and niche
Instead of listing the services you offer,
list the problems your customers have.
Then link those to the results that your customers
Example for brick & mortar stores wanting a logo.
(Shop is empty on weekdays => I want more customers)
(There’s someone doing it cheaper !=> I want less competition / stand out from competition)
Example your high ticket package could be
“everything you need to stand out on the high street and pack your shop full”
free consultation, shooting plan to prep your place in advance, staging, half day photography and video session, branded asset package, social media package PLUS follow up consultation so you know how to use the materials”
👆 Instead of a list of services, this is a result,
What you want to do is package your services and abilities into tiers.
- Low ticket (cheap or free as a leadmagnet)
- Info products work best for your free offer, can be something like a PDF guide, an audit or a consultation.
“How to get more boots in the door – Free marketing workshop “
- Info products work best for your free offer, can be something like a PDF guide, an audit or a consultation.
- Mid ticket (one to many, scalable or retainer income
- this will be your courses, DIY guides, group workshops etc.
(how to plan, storyboard and record and publish a marketing video for your business using NOTHING but your mobile phone!”)
- this will be your courses, DIY guides, group workshops etc.
- High ticket (bespoke, high price)
- This will combine elements from previous packages. think beyond just doing photo and video to the result.
Add anything the customer needs for a good result.
THIS is how you will charge x2 as much
- This will combine elements from previous packages. think beyond just doing photo and video to the result.
- Don’t get too tied up with the number 3, this is just a rough guide of best practice.
Every business is different.
There’s also no immediate right answer.
You’ll be tweaking and experimenting with the messaging, the package, the pricing etc for ages to get it right.
As a rule of thumb for packaging your services.
Your “core offer” is the big problem you solve for your ideal audience:
remember to focus on the result, that’s what they are really paying for:
Standing out from competition, charging more etc, increase sales etc.
- — from Niklas
- Isberg Design
- Read full Q&A
How do I get leads as a new freelancer?
There’s loooads of ways everyone has a diffferent way.
I myself spend a lot on SEO which helps get organic traffic to my website.
If you’re going the SEO route pick a specific town to focus on to start with.
As a newbie, referrals will still be your no 1. I’ve written a whole artcile with a video walkthrough of how to get 6 figures of referral leads on autopilot.
Basically, you ask! More regularly than you think. Follow t he previous link for my system for this, plus scripts you can use.
Do a really good job, at the end be sure to ask for a Google Review and specifically ask if there’s anyone they know who they could refer you to that you could also help.
You can also reach out to agencies that get leads and offer to do a whitelabel service
Agencies are always looking for good web designers who are reliable and can manage a project and work autonomously.
The honest answer is it takes a long time to build up a network of people who know you as the better solution.
or build a social profile on Linkedin or Insta. On linkedin you can do a boolean search to look for specific job roles or interests
This takes a lot of time.
engage for real with other business owners
talk and get to know them and their problems first, don’t start with the sell.
then review their website and offer to do a free audit as an “in”
point out how you’d improve it for free
they may ask you to implement.
Some people set up automated cold email campaigns which work surprisingly well.
Remember it’s much easier to get business off of existing clients.
reach out to previous clients and upsell them on something else like SEO or blog writing
- — from Rachel
- Read full Q&A
How do I get consistent work as a freelancer?
There’s loooads of ways of getting new work.
If you scroll through Instagram you’ll be bombarded by new ways to find work.
Everyone has a different way, and each swears it’s the only way.
I myself spend a lot on SEO which helps get organic traffic to my website.
If you’re going the SEO route pick a specific town to focus on to start with.
As a newbie, referrals will still be your no 1.
Do a really good job, at the end be sure to ask for a Google Review and specifically ask if there’s anyone they know who they could refer you to that you could also help.
You can also reach out to agencies that get leads and offer to do a whitelabel service
Agencies are always looking for good web designers who are reliable and can manage a project and work autonomously.
The honest answer is it takes a long time to build up a network of people who know you as the better solution.
Build a social profile on Linkedin or Instagram. On LinkedIn you can do a boolean search to look for specific job roles or interests.
This takes a lot of time.
engage for real with other business owners
talk and get to know them and their problems first, don’t start with the sell.
then review their website and offer to do a free audit as an “in”
point out how you’d improve it for free,
they may ask you to implement.
Some people set up automated cold email campaigns which work surprisingly well.
Remember it’s much easier to get business off of existing clients.
Reach out to previous clients and upsell them on something else like SEO or blog writing.
- — from Unknown
- Read full Q&A
How do I network effectively
You could join a group like Chamber of Commerce or BNI.
But vet these groups carefully before joining.
Make sure they are actually passing leads.
Far too many “networking groups” are just coffee clubs for people playing CEO who have too much time on their hands. 😂
To network effectively you have to seek out the movers and shakers.
The best strategy is not to seek customers;
Instead seek people who know many of your ideal clients.
These are known as superconnectors.
Write, refine and practice a 20 second, 60 second and 5 minute pitch for your business value offer.
Don’t get caught off guard if someone asks on the fly.
Every social event is a networking event.
You never know where you’ll meet your next client.
Never sell to one person at networking. ever. people can smell desperation.
Ask about their business. listen. If they have a problem that you can solve offer specific advice on how you would solve their problems.
Don’t worry about “giving it away for free”. The more you can give away, the more likely they are to want you to do it for them.
Remember networking is a place to find clients, yes, but it’s mostly a place to find partners.
partners will allow you to expand your offering, solve bigger problems and feed each other leads.
Social media is networking. People forget this. don’t just post.
Speak to people get to know them, chat like you would in real life.
- — from unkown
- Read full Q&A
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