Been thinking a lot about finding my niche recently.
I purposely write a lot about lifestyle design for freelancers because this was my background.
Freelancing was my entry point and the ticket that funded and enabled my experiments in lifestyle design.
It has given me the agency over my own time, and financial stability to run these experiments
But more and more I find find I want to write about my other interests.
Although I primarily write about systems to run a design agency,
The stuff that I find truly interesting
Is stoicism, meditation, lifestyle design, counteracting common culture, societal conformity and mindset shifts.
All of these things in service of a greater goal:
A fulfilling life
So why is it so few people actually write about this topic?
Guru preaching about making money?
They want more money so they can reach their lifestyle.
Manifesters?
They want the life of their dreams.
Productivity experts?
The want less time and stress.
Almost all topics, niches and content crestors are downstream from this topic of happiness.
Talking about money, productivity, and hacks is sexier,
Yet all are downstream of lifestyle.
Growth will be slower.
My audience will be smaller.
But I’ll continue writing about lifestyle design for freelancers,
because that’s the route to lasting happiness
