If you want to make a little bit of money,
sell things people want.
If you want to make a lot of money,
stop selling things and start selling transformations that make people feel things.
If you want to make the most money,
But actually help people too,
Sell knowledge to help people change their life.
The market is full of creators producing and selling valuable products.
But over production isn’t the problem, over consumption is the problem.
After WW2 between leading physcologists and governments to design culture in favour of consumerism consciously.
They utilized newfound propaganda techniques which are now known as “public relations”.
The goal was well-meaning:
To protect a newly liberated workforce from mass joblessness.
But the long-term effect was rampant consumerism and zero-sum thinking.
The net effect of this social engineering is that…
Our culture says a good citizen is someone working to earn money to buy things we don’t need.
Culture says success looks like all the stuff in your garage you never use and the badge on the car you can afford.
Once people shift back to better values (experiences, people, consciousness) production has less power.
If find it strange that capitalism has changed so little in 50 years.
They are still selling products to satisfy needs on the lower rungs of the pyranid of needs (things, entertainment).
I think once production shifts to sell things at the higher level (safety, community, purpose) society will become a more stable place too
When you focus on doing good work and helping the client first,
the money becomes a side-effect of success.
