Exhaustion is Endemic.

I ventured out from my mancave today to do a skip run.

Everywhere you see potholes in the road, houses are unkempt, projects started and abandoned.
It’s not just my neighbourhood.
I see the same thing every day online.

People are too numb from life admin.
Too worn down for persistence, resistance or insight.

Glued to Netflix and doom scrolling,
Too tired to resist the lure of addictive dopamine hits.
Blasted by endless onslaught of unhealthy options.
Who can fight that?

No-one has the will or ability to fight for life anymore.

The life is being sucked out of us by weapons of the addictive & seductive attention economy.

Resistance to this is futile.
The best minds in behavioural science are paid obscene amounts to manipulate our attention.
Our only weapon is control our environment.

Throw away your phone. At least for a few hours a day.

Picture of Nicholas Robb

Nicholas Robb

Founder, Design Hero
Author of Life by Design

More tips on stoicism for solopreneurs...

Want to ask a question about solopreneuring?

Somtimes I get asked stuff about how I run my life and business. If the answer has value to other people, I post it here.

If you have a question, submit it below and I’ll notify you if it’s published.

If I don’t know the answer I’ll ask someone who does.
I hope this is valuable to my audience.

Things people ask about 👉

  • Lifestyle business model
  • Running a solo business
  • Freelancing
  • Design
  • Branding
  • Sales
  • Lead generation
  • Conversion
  • Automation
  • Systems
  • Business policy
  • Mindset
  • Skills

Your contact details will be private. The answer to your Question will be public so other solopreneurs learn from it.