#46 Favours, freebies and saying no

Here's how to go the extra mile for clients, without regretting it later.

  • x3 things you MUST do before doing any favour
  • How to say no without losing face
  • The unexpected result of setting boundaries

Have you ever done someone a favour and instantly regretted it?

  • Agreed to do a free extra?
  • Made a special exception to your process?
  • Bent over backwards to meet an insane deadline?
  • Agreed to use a tool or platform you don’t normally use?
  • Shortened your timeframe to meet a deadline you weren’t aware of at the start?

Now, have you ever felt that hasty decision come back and bite you in the bum, as they ask for more and more and more?

So you finally stick your foot down and say “no more! I’ve done enough!”
But instead of being grateful for you going the extra mile…
They are annoyed when you say no!

😡 what the actual F*CK?!

“give a penny, they’ll take a pound”
What a pessimistic saying! 😖
but it’s often true.

I’ll share how to go the extra mile, whilst protecting yourself.

daily reminder

Before you ever do a favour….

First, here’s why those favours are stinging you in the ass:

from the clients POV:

They have had it for free so far, now you’re going to charge them for this thing?!

When this happens, you probably weren’t clear about your conditions at the start.

If you’ve ever given a free favour or extra to placate an angry client…

Sure, it’ll keep him quiet for now,
But it won’t keep them happy.
In fact, in their head, you’ve just pleaded guilty to a crime you didn’t commit.

We’ve all made that mistake:
The client lays on a bit of pressure, and you’ve said yes to something without considering the long term impact.

Sure you were willing to do that one small extra…
But what about revisions on that freebie?
What about changes on those revisions?

You’ve now opened yourself up to unlimited revisions and updates on that freebie,
And since it was free, there is no incentive to manage budget,
The client has no reason to stop requesting changes to the original freebie.

It’s important to be flexible and generous, not just in business, but in life too.
So if you want to keep doing freebies or favours WITHOUT turning into a scrooge….

ALWAYS do these x3 key things.

1 Make it clear it’s an extra

This is important.
They might not even know it’s a favour,
they could be unaware it’s costing you time
or that you’re going out of your way to be helpful,
unless you tell them.

2 Put a cap on it.

Set a limit to the scope of the favour with clients. ALWAYS.

🔹How many will you do?
🔹How long will you help?
🔹what IFs or BUTs will you set?

Setting a backstop is the best way to save yourself from resentment. Now you can be generous, knowing that there is a limit.

Make sure you let them know these when you accept,
Otherwise it’s your fault that they will keep coming back for more,
if they don’t have an endpoint, then why wouldn’t they?

3 Commit

If you don’t want to do it, say no.
Otherwise make sure you’re happy doing it, and do it happily.
If you agree because your feel forced
and then resent the client for it, that’s on you!

image 13

Discounts and saying yes too much

Try not to take this too harshly on yourself because we’ve all done it (myself wayyy to many times).

Afterwards my wife always reminds me:
If you give your dog a snack when he’s begging and behaving badly, what does he do?
Is he really grateful for your generosity and never begs again?
No,
he learns that by begging he can get what he wants.

If you lower your prices once,
the client will expect that result from then on.
When you don’t, instead of being grateful for the previous discount,
they will be annoyed you didn’t continue to bend over backwards for them.

This will only leave you more annoyed.

P.S I’m as guilty as anyone of breaking this rule
It’s hard, but try to the right boundaries FIRST time and EVERY time.

In case you forget…

  • Make a new list
  • Write down all your non-negotiable policies.
  • Add to this list every time you have a negative experience with a client.
  • Your policies should help you avoid or prevent that problem the next time.

The art of saying No to clients

But there is an art to say no in a polite way whilst still being firm.
In fact there’s a whole book about saying no
You can be direct and blunt, without being an arse.

If you don’t do this,
if you cave and do the favour in bad faith,
if you avoid the problem,
it only leads to a bigger conflict later.

Tricky clients push your boundaries until you say no.
and if you don’t say no they’ll continue to take advantage.

It’s a bit like training dogs.
If you let them misbehave, they will continue to misbehave.
puppies and children learn at a very early stage how much you can, or can’t, be pushed.

This is counterintuitive to freelancers, who like to people please.

If you are fair, but strict, they won’t like it at first.
In the short term they may be annoyed at you,
But this is better than pleasing the client for one email,
then having a project that is really badly run for months.

This is a far better long term mindset.
They will learn you are true to your word, which is an asset too.

This is more uncomfortable than just saying yes to please people.
But someone wise once said:

“your success in life is measured by how many awkward conversations your willing to have.” – not sure who

How to say No to clients

I had a tricky client today

They’d already had a few freebies, which I didn’t mind,
But then they were spitting the dummy out when I finally put the foot down on it,
and said any more changes would be billable.

The problem was I allowed changes outside the usual process, and I didn’t put a cap on it,
so they kept coming back for changes on their changes.

A lot of freelancers, myself included, find it very hard to tell clients No like this.
I usually find myself writing emails to tricky clients.

I used to waste hours, sometimes days, drafting long formal emails that looked like they were written by lawyers.
I thought this gave me authority and “covered all the facts”.

I would draft, edit, reword, cross-check and over analyze a single email,
then ask my wife to do the same for me.

What I eventually realised is that sending long, wordy emails doesn’t help.
In fact, it only gets me riled up with self-righteous anger,
and gave them more stuff to argue about 😅

It took me a long long time to realise that the art to drafting clear emails,
to set boundaries without offending people,
is just to say what you mean.

Say no to yourself first

The prevention is always better than the cure.
We all have those clients that IM at 9pm and expect a reply within 10 mins.

Usually if you’re sending drafting difficult emails to your freelance clients,
It’s because you’ve failed to stick to a process, or set boundaries with clients, or lack a policy in the first place.
single stop answering your phone on weekends

If you find yourself getting frustrated with clients always pushing your buttons,
I’m doing a deep dive on setting non-negotiable policies in your business in my guide to smoother client relationships soon.

In the meantime, here’s something that might help…

blog 22 25 templates for a solo business

Want boundary-setting email templates to streamline your process for a solo business?

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Subscribe for instant access to x25 foolproof email templates for a solo business owner

💡 Key Insights for solopreneurs

It’s important to go the extra mile,
but you also don’t want clients walking all over you.
If you want to keep doing favours, you have to set some boundaries and limits too.

🛎️ Daily reminder for solopreneurs

Before you to do a favour

  • make sure they know you’re going the extra mile
  • set a limit of the favour
  • commit and stick to the limits

💥 How to take action in the next 5 mins

Create a new document, list x5 of your “non-negotiable policies”

😍 Something I'm grateful for this week
Picture of Nicholas Robb

Nicholas Robb

Founder, Design Hero
Author of Life by Design

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Nicholas Robb, Founder of Design Hero, solopreneur and author of Life by Design