
Jun 13 2025
- Growth
Add your own in the comments,
if you please…
What if all these companies laying off tens of thousands of employees replace them with AI bots?
What if the government is woefully unprepared to retrain or provide jobs for these people?
What if this leads to depression of wages?
What if the rising cost of living means it no longer pays off to have a fulltime job anymore?
What if this means we no longer have the disposable income to buy consumer goods and all the crap that we don’t need that keeps the economy afloat?
What if we shifted from consumerism to value long lasting products, community, quality and essentialism?
What if people are forced to combat the cost of living with supplementary self-sufficiency and community projects like self-growing, car sharing, offgrid living, self builds?
What if this means that instead of working for huge megacompanies, people start small micro or local businesses for a diversified multi stream “off grid” income?
What if AI bots leads to dead internet theory coming true, a collapse of trust on social media?
What if this meant a shift in digital marketing to focus on serving a small local or digital communities?
What of these businesses served and provided value in a much smaller community?
What if this value was exchanged through trade or cash?
What if this collapse of the consumer goods sector force government to rethink their tax and spending strategies to prioritize citizens instead of corporations?
What if we could use ai to relearn how to mend our own things, make our own things, create our things again?
What if it takes an ai revolution to make us realise that the truly important things happen offline?
I’ve noticed this addition in my minimalist email app SuperHuman:
automated followups and automated responses.
On the surface: great
In reality: more busiwork.
Emails create more emails.
AI techbros love to say that AI will free us from the admin work and multiply our productivity…
but will it really?
Just what we needed:
Fifty more emails chasing us for something we only talked about yesterday!
We already suffer an excess of information, folks are struggling with information overload already….
In the 1960s when they introduced of electric hoovers, ready-made meals and microwaves,
housewives believed these tools would free them from responsibilities of running a house.
But what happened?
We adjusted our standards
People now expect spotless homes,
shirts need ironed every day,
delicious meals should be available on demand.
It didn’t reduce the burden, it increased expectations.
Women were forced to shoulder more responsibility, not for the first or last time…
Workplace equality may have been source of empowerment
But the net effect on families was not the expected income boost:
Prices are determined by what people are willing and able to pay.
Unfortunatley we haven’t learned much from this.
Techbros believe AI is going to help us be more productive human robots, producing ever more value for our tax-mongering governments and corporate overlords.
Before self-scan checkouts entered the supermarket, we used to wait in line for a human to scan our shopping.
Now we wait in line for a miserable underpaid human to shamble over with an electric key to override the scanner which malfunctions every 3rd item.
The net effect is the same;
The supermarket has cut it’s workforce spending.
More profit for them, but somehow we ended up doing more of their work for them. 🤔
And worse, they strip the small social interactions that keep people connected as a species.
Remote workers already struggle with lonliness.
Now whole swathes of the workforce can look forward to spending their day interacting with AI bots.
Knowledge workers will become “checkout operators”, reduced to connecting apps with AI output which won’t integrate.
For the solopreneur, AI has immense s benefits in specific niche areas.
But in a lot of areas I feel it’s creating more busiwork, without adding value.
My fear is not about AI. AI is happening. AI is just another tool in the workplace.
My fear is that the SAAS industry is shoehorning in AI features without thinking about whether they add value for customers.
We don’t need more comms, we need less.
We don’t need more information, we need less.
We need to control our information diet.
We need AI tools that removes admin, busiwork, and labour.
P.s If you ARE scared about AI, here’s the strategy I’m using to protect my value against ai
The current state of AI and the creative job marketing has me thinking this a lot.
(parts of ) My job may be obsolete in about 5 years
The bottom end of the market will fall out and only the established experts will continue to earn
I know they’ll have a lot of learning to do.
The future will belong to those that can wrangle AI better than others,
and that can combine multiple skills into one package which sells
As someone who spent most of their life playing learning, creating selling and exploring in an online virtual environment,
I’m particularly worried about adaption.
I know I have a lot of cross-transferable skills
I know I can pick up new skills easily.
And I have the skills that I need to sell new skills
The question is not:
“How do I adapt?”
but
“do I even want to adapt?”
For the last 3 years, I’ve been accurately tracking my emotions throughout the day as well as getting more serious about journalling.
Using AI to analyse my journals
And analytics through my emotional tracking
There’s a pretty clear theme emerging…
I’m much happier when I’m building things in the physical world.
I generally find the internet is an exhausting place to be in recently.
Content and the internet in general in a broader sense is becoming more generic.
Short form content that rules on social media is like sweeties for children.
First, the online creator economy has flooded the market with shallow content.
Now AI is supercharging that deluge,
and social algorithms seem to be doubling down, speeding their own eventual demise.
It’s getting harder and harder find good content
And for my own content to get found,
Under an avalanche of over optimized engagement schlopp.
I can see two paths ahead of me:
1
I can permit my skills on my knowledge and authority in the design/ marketing strategy space into something that will still leave give me leverage and profit in the virtual world, probably something related to or aided by AI.
Or 2
I can pivot into some my physical skills, building things designing things, creating things in the real world
The latter is probably less scalable but more satisfying.
I would have to sacrifice the level of free time right now.
And probably a lot of the money that I make right now.
I wouldnt have as much time with Fin and Immy either.
In exchange for alignment, better physical health,
satisfaction
Have to also be aware that the grass is always greener on the other side
I could pivot into something new and end up hating it or getting bored.
This requires some hammock time to figure out…
So I’ve been experimenting with a new ai journalling tool.
It’s good.
Really good.
It gives reflections on your entries, in the voice of the worlds greatest thinkers like Marcus Aurelius, Steve jobs, or whomever your heros are.
What’s more,
they mentor you, it remembers past entries and reflects on them with you in a chat, like it’s therapy.
Each week you get a deeper reflection with suggestions and prompts and analysis, plus some quotes.
It really is brilliant, the advice it gives is on point, nuanced and personal.
But one thing I’ve noticed is that
Since I started using it,
Instead of me scanning my week,
Thinking about it,
Reflecting,
And making behavioural adjustments,
I’m just taking it’s reflections as my own
I’ve outsourced my thinking to the app,
I don’t think deeply about my entries at all,
I just read the reflections,
I’m learning the insights, without absorbing them through experience.
Even if the results are good,
Is it really wisdom if it’s gained 3rd hand?
I don’t think so, that’s just knowledge not wisdom.
And it speaks to a larger trend of outsourcing our thinking to ai.
As we outsource more and more of our lives to ai we are in danger of getting out of the practice of actually coming to our own conclusions,
of becoming weak-minded, and not able to even think for ourselves.
If we are no more than our thoughts,
But our thoughts are provided by AI,
Then what the hell are we?
In the next 10yrs, we’re heading for another dark age…
We’ll regress from capitalism to feudalism,
Yanis Varoufakis suggests in Technofeudalism
Big tech are the new kings
Governments are liege lords
The harvest is our data
Us?
We’re the serfs,
forced to labour in exchange for rent.
Netflix CEO said in this quote I find utterly monstrous:
“Our competition is sleep”
They want your attention 24/7,
glued to their apps every second of the day
producing data for harvest,
so they can sell your own desires back to you
in advertising and products you don’t need
Here’s how to reclaim your attention
Second brains + AI +VR = a dystopian sci-fi novel?
I recently read “Build a Second Brain” by Tiago Forte and science-fiction “Neuromancer” by William Gibson.
People like Hormozi have published so much content online that you can use Chat GPT to mimic his writing style, philosophy and thoughts.
The second brain of Hormozi’s thoughts is a collection of his life philosophy, his insights, his systems, his operating methods, his strategies and tactics, even his voice and wording.
So if the AI avatar of Hormozi is indistinguishable from the person Hormozi, then what is real?
does it even matter?
As we publish we are all building a profile of our own thoughts which AI can disseminate into an AI avatar.
It’s not far fetched to imagine that eventually we will have AI avatars of ourselves to do our bidding…
(if you can afford it, of course! 🤣)
Is it unrealistic to think that instead of paid consultations,
Our audience could prompt our online database of wisdom for their own benefit.
eventually we will offer paid access to our second brains?
or even paid access to our AI avatars as chatbots?
Just now access to our second brain would provide little value:
Knowledge by itself is useless.
But knowledge distilled through our own experience and philosophy becomes something far more valuable:
Wisdom!
Then consider further how we use our second brains to work in teams:
Tiago Forte talks about the magic point where your body of works becomes more than the sum of its parts, more than yourself.
We see teams coming together and contributing to the the second brain.
imagine a future where small groups of like-minded people come together and operate from collective second brains to achieve a specific purpose,
or even to build their own collective AI avatar to act as a representative for their collective thoughts and views…
A hive-mind, or “nation of many”.
Within this hive-mind a group could feasibly filter information to share and build their own version of reality
Let’s take that further.
Gibson famously coined the whole “cyberpunk” movement in his “Neuromancer” novels.
He envisioned a dystopian version of the internet, long before the internet was even a concept.
The attention economy, the abuse of big data, and many of his other predictions about the internet age were creepily accurate….
But in Neuromancer people had to “plug in” to use the net, just like in the Matrix.
With emerging tech like VR and AR this is now becoming increasingly recognisable.
So when we combine the possible future trajectories of second brains, VR and AI,
Will we all be living with groups of likeminded people in collective, self-determined realities?
We already live an age of ‘blurred reality’:
come election time, what you see on your feeds does not reflect the same reality that I see.
We are served a subjective reality depending on our own preferences and viewpoints.
People have always organised, and segregated, themselves by arbitrary labels.
Religion, Race, Class, Politics, Personality type etc.
Here we now have a new potential divide, where people draw new borders depending on the reality they choose to immerse themselves in.
I’m going to nip off this thought trail here as it has no practical value to anything I’m doing.
interesting though….
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