From time to time, we all resent & covet the luxuries of the ultra rich.
They are paraded in front of us in an endless feed of FOMO and envy-scrolling, in a bid to capture our attention and monetize our emotional currency.
But it makes me sad to think that the luxuries of my son’s generation will not be…
- supercars
- elite experiences
- second homes
- luxury handbags…
The the new “unaffordable luxuries” will be:
- having kids
- leisure time
- career choices
- unfettered attention
- mental health
When you start thinking of these things as the “ultra luxuries” how would you rank your wealth now?
