Deep-dives on Mindset for solopreneurs

May 29 2025

Short reflections about Mindset

You can’t change people;
We don’t reason by logic, we make decisions based on emotion, then build our identity around our opinions.

Debate and argument are very rarely effective.
The only person we can truly change is ourselves.

So stop telling, and start asking.
Asking good questions is how you get people to make changes themselves.

July 28, 2026

Reminder:
You are just a hairless ape, hurtling through infinite spacetime at 514,000 mph on a small ball of rock &  mud.

July 21, 2026

Be ready for disappointment today.
And be ready to adapt and move on.
It’s much easier to change your mindset, than to try and change the world around you.

June 23, 2026

Spend your time & attention learning top level thinking.

  • Philosophy, to guide your ethics.
  • Wisdom to guide your actions.
  • Mental models to guide your decisions.

Learn how to think;
all else is just tactics

June 13, 2026

You have the power to choose.
It feels powerful to choose.
Choose to start, regardless of willpower, excuses or feelings.

Start now,
start small,
and the rest will follow.

May 22, 2026

There’s a popular saying about your attitude to tasks:

“How you do anything is how you do everything”.

But this is false:
I don’t make my bed, but my office is very tidy.
I’m not a snappy dresser, but I pay attention to detail when it comes to design.

Chasing perfection in all areas is an impossible waste of energy.
Not all tasks deserve an equal amount of your attention
There are times during the work when it’s fine to relax and put in less effort.
And other times when focus and diligence is critical.
No-one will notice the blemish the carpenter leaves on the back of the chair leg where they forgot to sand it down.
But one small slip of the blade can ruin the sharp continuous line of a perfect bevelled edge on the most important corner.

Do the least amount of effort on menial tasks,
In order to reserve your focus for the small but critical moments that matter.

❓ What worries and tasks have you been focussing on that are undeserving of so much attention?
❓ What is your “critical moment” that makes the biggest difference?

April 14, 2026

I am indeed living the dream:
Just a few hundred years ago even the richest king couldn’t imagine having the luxuries that your average person in a 1st world country enjoys.

  • I can communicate instantly in HD with anyone, anywhere on the planet.
  • I can travel across the country to places I want to visit in extreme speed and comfort.
  • I can eat a huge variety strange foods from across the globe, instantly at hand.
  • I shrug of ailments that once would have been fatal.
  • I have instant access to the knowledge to learn any skill I choose.
  • In seconds I can find and read the thoughts and insights of every genius throughout history that has chosen to set them down in writing.

Nice cars, a good house, the feel good factor from new clothes:
There’s nothing wrong with enjoying nice things…
So long as you don’t take them for granted.

The issue is spending money on objects, just to play the status game.
The issue is building your identify around things instead of actions.
The issue is tying your self-worth to what others think about your things.

If the cause is not knowing when you have enough,
And the problem is feeling unfullfilled because you want things you can’t have,
The solution is learning to want the things you already have.

People think they will be happy “when”…

  • “I’ll stop working as much when I get the promotion.”
  • “I’ll have enough money when I get a raise”
  • “I’ll be satisfied when I move to a bigger house”

But if I can be happy with things I already have,
instead of wanting things I don’t,
then I can be happy with now, instead of thinking I’ll be happy in some theoretical future.

The problem with the future is that it’s always in the future.
It’s impossible to experience.
So we delay our happiness into an imagined time which never comes.

So I’m taking note of things I appreciate and enjoy in my life.
And it does genuinely make you happier if applied over time.

Some are expensive, others free.
Some are bought, others earned.
Some are obtained, others experienced.
Some are simple, some obscure.

I’ll return and update this periodically…

  1. Leaving my house and going straight into a walk every morning in the field near my house
  2. I don’t have to face traffic driving into work anymore
  3. Deep bass at top volume on my Harmon Kardon speaker
  4. Chilling in my beanbag with my doggo and book
  5. A bit of cheeky Nickelback or Avril Lavigne on a Friday
  6. Blasting down B roads in the mini with the top down and the wind in whatever hair I have left.
  7. The hair I have left for the next 15 years or so.
  8. Playing games on Ultra settings ( long live the pc masterrace )
  9. Step out of my garden office, into the smell of rain
  10. Learning to drive a digger and digging your own pond. ULTIMATE POWAAAA!
  11. Winding down the office by myself with some reading and journalling
  12. The tactile feel of my focus timer
  13. Doing donuts in the Scooby in the snow
  14. Clive always comes for a cuddle on the toilet
  15. Meditating on my beanbag, total peace.
  16. Dusk clouds at sunset, observed from the swing seat
  17. Blasting round a trackday in the mini, on the edge of grip and fear.
  18. Bare feet in the garden
  19. Eating raspberries fresh off the bush from your own garden
  20. little sparrows dipping in the pond just meters from where I work
  21. Warm bare feet on my new deck outside the office
  22. Picking and eat tangy tomatoes from the vine in the lean-to.
  23. When Immy makes me lunch.
  24. Intense pride for everything we’ve achieved in the last few years on the house and garden. I’m thinking about my future kids and telling them “you’re mum and I built everything the light touches”
  25. Watching birds just a few feet away, feeding on nuts on the deck
  26. The awe from staring at the infinity of the starscape
  27. Fin’s little mews and sighs as he feeds.
  28. Sitting on my deck at night, cuddling Clive listening to the fountain
  29. Smell of the rain
  30. Drips from office roof into Japanese pond
  31. Braving the downpour with good gloves, hats, jackets and equipment. The right gear for the right weather.
  32. The satisfaction of truly changing a client’s business in just one call. The true value that comes from deep knowledge, hard-earned.
  33. On my evening walk, all the pets trail me like little ducklings
  34. Quiet alone time in the office with classical music and a good book
  35. Running full speed, in pitch black at midnight under the stars
  36. Lying on my back feeling the heat of the fire, in the stargazing pit I built with my own hands
  37. Feeling the strength of my body from long conditioning of exercise everyday.
  38. Evening walks in the pouring rain,  But feeling safe under my wide brim cowboy hat and waterproofs, the sounds of water trickling everywhere.
  39. I can bring a smile to my face anytime by picturing Fins baby giggle.
  40. Drifting the RC car on ice
  41. I’m sitting right now writing this listening to the sound of running water and the wind in the trees, and my chimes through my open office door.
June 24, 2025

In a world of convenience, and virtual living,
money and success are the only goals deemed to be important.

We are kept in an endless ratrace for more money,
and we sacrifice ever more time in the pursuit of success.

But there’s a sense of control that can be found
in possessing the ability to fix your own problems

Pick up the practical skills we’ve lost,
that let you survive in the world were the cost of living is crushing us.

  • Chop your own wood!
  • Fix your own car!
  • Mow your own lawn!
  • Build your own fence!

Self sufficiency is a free source of wealth and power

June 23, 2025

Everyday we are teased on social with FOMO for the lives we could have led.
Our culture would have us believe we can have it all.

We are permanently dissatisfied with where we are and what we have.

This paradox of choice didn’t exist just a generation ago.

You picked a career for life,
rewarded if your worked hard.

People had fewer options.
Options are good.
But only when you can take action.

Too many options leads to
paralysis and dissatisfaction.
Which = anxiety.

The answer is to learn to be happy with the life you already have.

yes, you could pivot into a new life.
But it doesn’t mean you should.

If the grass always looks greener on the other side…
tend your own grass before you jump the fence.

June 23, 2025

After months of endless rain in winter, I prayed the rain would stop for even just one frikking second, so I could go out walks with Ramsey.
Yet after 2 weeks of drought in Summer,
There’s a sudden downpour of rain,
and I’m suddenly excited to go out a walk in the rain,
to listen to the pattering, feel the cold drops on my cheeks, to breathe in that petrichor scent.

The story of the chinese farmer and his luck…

Once upon a time there was a Chinese farmer whose horse ran away. That evening, all of his neighbors came around to commiserate. They said, “We are so sorry to hear your horse has run away. This is most unfortunate.” The farmer said, “Maybe.”

The next day the horse came back bringing seven wild horses with it, and in the evening everybody came back and said, “Oh, isn’t that lucky. What a great turn of events. You now have eight horses!” The farmer again said, “Maybe.”

The following day his son tried to break one of the horses, and while riding it, he was thrown and broke his leg. The neighbors then said, “Oh dear, that’s too bad,” and the farmer responded, “Maybe.”

The next day the conscription officers came around to conscript people into the army, and they rejected his son because he had a broken leg. Again all the neighbors came around and said, “Isn’t that great!” Again, he said, “Maybe.”

Good or bad is what you make it.

Keep an open mind on “good” or “bad”, try to think simply in terms of what is.

In winter, rain is bad.
In Summer a bit of rain is good.
Often what comes just before or after a thing can shift your perspective on it.

Whether something is “good” or “bad” is often just a matter of perspective.

May 26, 2025

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