How to Figure Out What to Charge?

Start to do what’s called “bracketing”.

So you start to drop numbers into the conversation to gauge the reaction.

So for example, if I had an enquiry, who didn’t want to reveal their budget, I would say something like…

“well, in the past, here’s a project we’ve done…our client for this project invested somewhere in the range of 1500 to 3000 for this project”.

Make it a wide range, as wide as you can.

And then gauge the reaction and if they fall out their chair, then you’re probably too expensive.

Basically just feel them out the sales call is about figuring out if they have the budget to fit your results.

Founder, Design Hero
Author of Life by Design

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