- Published
- Updated July 13, 2026
- Life by Design > Mental models > The Dip
Mental Models for solopreneurs
How to use The Dip by Seth Godin
1 Mindset shift
2 When to use it
3 How to use it
Valuable pursuits will always get harder just before success breakthroughs.
When you feel like quitting.
Determine whether you're in a temporary dip or a true dead end before quitting.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online