- Published
- Updated June 13, 2026
- Life by Design > Mental models > Opportunity Cost
Mental Models for solopreneurs
How to use Opportunity Cost
1 Mindset shift
2 When to use it
3 How to use it
The cost of doing something is always higher than doing nothing. This means sometimes doing nothing is better than executing poorly.
Before you commit time, money, or attention.
Ask what you will have to give up to say yes (time, money, energy) and whether the result will be worth the trade-off.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online