- Published
- Updated July 13, 2026
- Life by Design > Mental models > Motte-and-Bailey Fallacy
Mental Models for solopreneurs
How to use Motte-and-Bailey Fallacy by Nicholas Shackel
1 Mindset shift
2 When to use it
3 How to use it
Manipulators will often hitch a controversial claim to a safer, more obvious statement to convince you.
During debates, sales pitches, or online discussions.
Ask the person to clearly define and defend their original claim consistently.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online