- Published
- Updated July 13, 2026
- Life by Design > Mental models > Good Enough a.k.a Minimum Viable Product
Mental Models for solopreneurs
How to use Good Enough a.k.a Minimum Viable Product by Eric Ries
1 Mindset shift
2 When to use it
3 How to use it
Done is better than perfect. launching an incomplete product allows you to improve it based on real world feedback, instead of endelssly perfecting based on assumptions.
When progress has stalled, or deadlines keep getting pushed back
Before you start, define "what does 'done' look like?". Stop or launch once this has been met.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online