- Published
- Updated July 13, 2026
- Life by Design > Mental models > Availability Bias
Mental Models for solopreneurs
How to use Availability Bias by Daniel Kahneman
1 Mindset shift
2 When to use it
3 How to use it
People judge likelihood based on the most recent example that comes easily to mind
When assessing risks or making decisions.
Check objective data before relying on memorable stories or recent events.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online