“When you don’t know where you’re going, any road will take you there”.
There was a point last year where I checked off all my financial goals, and suddenly realised how it was all taking me somewhere didn’t actually want to go.
It took me a long time to realise I didn’t want to grow or run a big agency.
I started this as a lifestyle business.
If it was going to remain so, and not take over my life, something had to change.
so I had to actively fight a lot of my previous decisions to scale the business back,
which goes against my instinct and ambition and habits.
But sometimes it takes a moment of clarity to see the obvious truth right in front of you…
so I limited the no. of clients I took on.
which meant I earned only half as much.
but I had more time
so I did better work for those few clients
which meant I delivered more value
which meant I got paid more
which meant I didn’t have to take on as many clients
which meant I have more time
which led to me making more money,
which means I don’t need to work as much,
which means I have more time…
and so on and so on.
Once you let go of making more for more’s sake,
you enter a strange self fulfilling loop,
plus you’ll be happier too.
money is not the thing.
time is the thing.
