In a lifestyle business, as a solo business, you only have a certain number of hours in a day.
And if you are working on an hourly based pricing, there’s a very low ceiling to how much money you can make in the number of hours of the day you have.
You can only put your hourly rate up so much.
Or work more hours is the other option, which no one wants to do.
So really, I would encourage you to move to what’s called value-based pricing.
This means you work out your prices based on the value that you deliver, instead of the hours you work on it,
which means that your price is different depending on every client.