Deliver a really great service. Over-communicate. You don’t need to be the best designer, you just need to offer the best experience.
Most often the best-paid designers are just the best at communicating.
Then set up an automated email journey after a project is complete to request reviews.
I recommend an automated sequence with x3 emails:
- a nice email – send at the peak point of customer satisfaction, usually immediately after the final deliverable.
- a polite reminder email – 1 week after the previous.
- a hurt email – slightly sad, ask if you’ve done anything wrong – 1 to 2 weeks after the above
Bonus tip
At the end of a project always schedule a “debrief” to hand over final assets and ask them questions about how they found your service.
This should be a live video call. be sure to record.
Ask them about the results, how it will help them, how was communication etc.
You can shorten the handoff call into a video testimonial (with permission of course)!
Presto, video testimoinal!
