- Published
- Updated August 21, 2026
- Life by Design > Mental models > Additive Bias
Mental Models for solopreneurs
How to use Additive Bias by Keith Holyoak
1 Mindset shift
2 When to use it
3 How to use it
Additive bias is a cognitive urge to add resources to solve a problem, even where subtraction would have led to a better solution
When optimizing or designing anything
First, ask "what can I remove from this to improve it?"
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online