- Published
- Updated July 13, 2026
- Life by Design > Mental models > Conditioning
Mental Models for solopreneurs
How to use Conditioning by Ivan Pavlov
1 Mindset shift
2 When to use it
3 How to use it
Repeated associations with cues create automatic responses in behaviour.
When you want to change habits or behaviour.
Pair desired behaviours with consistent cues and rewards until they become automatic.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online