- Published
- Updated July 13, 2026
- Life by Design > Mental models > Reciprocity
Mental Models for solopreneurs
How to use Reciprocity by Robert Cialdini
1 Mindset shift
2 When to use it
3 How to use it
People feel compelled to return favours & kindness. The size of the favour they give in return is usually larger in value than what they recieved.
When building relationships
Give value freely before asking for anything in return.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online