- Published
- Updated July 13, 2026
- Life by Design > Mental models > Anchoring & Bracketing
Mental Models for solopreneurs
How to use Anchoring & Bracketing by Daniel Kahneman
1 Mindset shift
2 When to use it
3 How to use it
The first figure or information presented will push later figures up or down. This can be used to set a much higher or lower starting point in a negotation.
During negotiation.
Set anchors deliberately and question whether existing anchors are reasonable.
Nicholas Robb
Founder, Design Hero
Author of Life by Design
Nicholas@lifebydesign.online